As a hairstylist or small salon business owner, you're always thinking of new ways to attract more customers. There are several creative strategies and tactics you can use to achieve this. Here are three easy ways for hairstylists and small salons to build clients.
Social Media Presence
Having social media is the first way to build a customer base as a hairstylist or small salon. Social media is one of the best ways to draw attention to your business in 2022. This is because more and more people are bringing their companies online to promote services and attract new customers.
Sites like Facebook, Instagram, Twitter, and TikTok are all huge social media platforms that are great for building a stronger customer base. These platforms allow you to advertise your company's business hours, services, prices, discounts, deals, and events. The stronger your social media presence, the more likely you are to attract new customers to your salon.
Advertise Your Business
The second way hairstylists and small salons build up clients is to advertise their business. If you want to attract new customers and customers, you need to promote your business so that people can find you. Not everyone will drive past your salon and see your business in person, so you need other ways to advertise your services.
As mentioned earlier, social media is a great way to advertise. But it's not the only ad source you should use. You can also advertise through TV, newspaper and magazine ads, billboards, business cards, flyers, and pop-up campaigns. You want your ads to match your brand identity and convince customers to come and book an appointment with you.
Rebook Current Clients
Rebooking existing customers is another way to build your customer base as small salons. Every time you have the opportunity to book an appointment, you should grab it. For example, you might have a walk-in appointment that has never been to your salon before. After completing your first appointment, you should interact with the client and offer to book their next appointment in advance so they can return for more services.
Make sure every client knows you'll take good care of them and want them to come back every time they send out an appointment in the future. Using this strategy is how you turn your customers into repeat customers who will be loyal to your company for years to come.
So be sure to use these three simple ideas for small salons and hairstylists to build a customer base. The more strategies you use, the more likely you are to bring in new business. Also, be sure to check out Tasalon to see our selection of salon styling stations to elevate your salon and keep clients coming back for more.