How do saturated operators in the hairdressing market spend it?
Some people say that more and more investors are turning their attention to hairdressing franchises, so the hairdressing market is now saturated, is there still business opportunities for hairdressing franchises? In fact, otherwise, the current situation of the hairdressing industry is not optimistic and the bottleneck period is closely related to the decision-making of operators, so how should operators respond? Or, how to break through the bottleneck of the industry?
As consumers of a hairdressing shop, each of us has a feeling that the environment, atmosphere and service level of the store affect our perception of the store. The quality of the feeling determines whether to enter the store again to consume, so we should grasp the psychology of customers to enhance the popularity and reputation of the store in an all-round way. There are three basic elements to follow:
1.the simplification of form: refers to the simplification of the work process. In the context of increasingly complex social relations, the pursuit of simplicity has become our main demand, which requires that the operators of hairdressing franchise stores should minimize the work process, so as not to cause customer confusion and boredom, thus affecting the overall development of the work.
2.Service standardization: refers to the standard of service to achieve consistency. The pursuit of service has always been the purpose of hairdressing franchise stores, so in daily work, we should win the trust of customers with sincere service to achieve the effect of "silent victory over sound".
3.Institutionalization: refers to the unification of the store's normative system. "No rules are not a square circle", so each store should formulate its own rules and regulations to restrict the behavior of employees.
The above three points are about the basics, do you understand? However, in the process of hairdressing shop operation, it is also necessary to establish an easy-to-copy management system to create differentiation and seek its development. We all know that the importance of differentiation is the importance of hair salons, and with the passage of time, hair salons on the road of development, began to gradually transform, from their own problems, and constantly improve the system and management. Then again, the transformation process is extremely difficult and requires a clear plan, what is the specific plan? Let me list them all for you:
1. Timely adjustment of concepts, service processes and finances;
2. On the basis of reducing costs, increase passenger flow, and then stabilize its customer source;
3. To establish a brand image, improve popularity and reputation;
4.Continuously improve the operation system of the store;
5. On the existing basis, constantly absorb new elements to meet the needs of social marketization.
