How should store managers master psychological management?
Many people like psychology, the so-called psychology is a science that studies the occurrence and development of human and animal psychological phenomena, including psychological phenomena, mental functions and behavior, which is both a theoretical discipline and an applied discipline. This is a powerful discipline that has always been cloaked in mystery and has moved many psychology enthusiasts. And the hairdressing shop is a people-oriented place, which needs to be supported by psychology, so, for the hairdressing franchise store, how to do a good job of psychological management related to it? Now I will analyze them for you one by one, I hope to help the majority of franchisees.
First, employee psychology
Every enterprise, daily work can be carried out in an orderly manner, it needs the strong support of employees. The same is true for a hairdressing franchise! Its development and growth require the support of employees, and it is inseparable from the support of employees. However, if you want to get the support of employees, you need to close the distance with employees, understand the needs of employees, and understand the psychology of employees through this entry point to help employees solve difficulties or psychological obstacles. This will not only allow you to clearly understand the psychology of employees, but also increase the goodwill of employees and better serve you.
Second, customer psychology
1. Meet customer needs
Before customers enter the store to consume, they must first consider the entire style, decoration and atmosphere of the store. In consumption, the first thing to consider is the professional skills and service level of the hairstylist. After consumption, the first thing to consider is the after-sales service of the barbershop. In these three processes, if the customer's requirements are not met, the customer will leave without looking back. In this era of advocating individuality, in addition to the individuality of decoration, style, etc., service should also be targeted according to the different types of customers. Instead of treating all customers with the same service. In this way, even if the customer does not indicate anything at the time, he will not necessarily enter the store again to spend.
2. Tap the consumption potential ofcustomers
After meeting the needs of customers, we should also fully tap the consumption potential of customers. In this process, the role of the hairstylist is very important. Sometimes, the purpose of the customer's purchase is not very clear. So we need our hairstylist to guide you, and of course we need to establish a certain relationship of trust with our customers. And it's important to think from the customer's point of view.