How to establish brand marketing when opening a beauty salon in a community?
Community beauty salons, that is, home beauty salons are becoming increasingly popular, community customers are more concentrated, the source of customers is stable, and the advantages of low rent and low decoration cost make many people keen to open beauty salons in the community, especially for some housewives, opening a beauty salon in the community is the wisest choice. With the increasing number of community beauty salons, how to open a good community beauty salon has gradually been mentioned by more people.
Choose to join the brand and build brand value
As we all know, today's consumer consumption is becoming more and more idealized, and more and more attention is paid to brands, the same products, would rather spend more than several times the money to buy brand products, rather than spend low prices to buy products that are not brands. Moreover, in recent years, with the exposure of various beauty accidents, people are more cautious about unknown things, some new projects are willing to experience fewer and fewer customers, people's vigilance has increased, this situation is more obvious for some small and medium-sized beauty salons.
Therefore, opening a beauty salon in the community, want to make customers willing to enter the store experience, accelerate the profitability of the beauty salon, if you create a brand, the credibility is obviously very low, but if you choose a well-known beauty salon chain brand to join, shape the brand value of the beauty salon, with the help of a more mature beauty salon brand to increase customer trust, improve brand value, increase profit margins, and choose to join can also get multi-faceted support from the brand, why not?
Focus on service experience, Meeting customer needs
The smaller the beauty salon, the more customers care about service. Customers think that they spend money to experience, if the service attitude of the beauty salon is not good, it is easy to cause customer complaints, especially for community-type beauty salon franchise stores. Customers in the community usually use their leisure time to enter the store to consume, many are tired day hope to get relaxed, while beauty salons as a service industry, is originally to provide services to customers of the place, service is the development of beauty salons fundamental, if the service is not good, can not meet the needs of customers, then simply can not retain customers, beauty salons will not be profitable.
Pay attention to relationship establishment and create a good reputation
The population of community-type beauty salons is relatively concentrated, and the connection between people is relatively close, and the human touch here is stronger, and if you do not understand the relationship between customers and customers, and customers are too rusty or do not understand the relationship between management, then it is difficult for beauty salons to develop. The customers of the community beauty salon franchise store are very stable, in the service to customers, neither to give customers too enthusiastic, make customers uncomfortable, but at the same time can not be too cold to make customers feel unvalued, as long as you grasp the degree between them, deal with people's feelings, in order to create a good reputation, so as to bring more customers to the beauty salon, thereby accelerating profits.
Smart use of marketing, stable retention of customers
Since the customer base is relatively stable is the advantage of the community beauty salon franchise store, then, do not ignore this, beauty salon should use marketing wisely, let customers do publicity, through a series of marketing skills, to keep customers in their stores for a long time. For example, the pre-deposit card consumption of beauty salons allows customers to deposit money in advance and spend in advance, so that customers will first think of coming here to spend when they have a demand for beauty salons.