The Benefits of Consultative Selling in Hairdressing Shops

INTRO: In the hairdressing industry, consultative selling treats customers as friends and hairdressers as their consultants, helping customers find the best products and solutions for their hair problems. This approach is different from traditional sales, which focus solely on achieving product sales. Consultative selling can establish a relationship of trust between hairdressing shops and customers, leading to increased customer loyalty and repeat business. Through personalized product recommendations based on a careful study of the customer's hair, hairdressers can enhance the friendly relationship between the customer and the salon, making the customer a regular customer of the salon.
The positioning of customers is different, and traditional division sales believes that "customers are God"; Consultative selling treats customers as friends, groups with whom salespeople share interests. The basis of takeaway in small hairdressing shops is that hairdressers establish good friendships with customers in the hairdressing process and become customers' hairdressing consultants.
The evaluation criteria for products are different, and traditional sales believe that good products are products with good performance and low price; Consultative selling believes that a good product is a product that customers really need. A product in the hair salon takeaway is not a good product for all customers, only a product that suits the customer's hair quality and can solve the customer's hair problem is a good product.
The purpose of service is different, traditional sales believe that service is to better sell products; Consultative selling believes that the service itself is the product, and the service is to communicate with the customer. The hairstylist expert consultant service is to help the customer find out the problem and how to solve it, which is also an added value for the customer's purchase.
The continuity of sales is different, traditional sales believe that the sales of small hairdressing shops are only an act achieved within a specific period of time, and the sales end at the end of a sales process; Consultative selling believes that sales are a continuous process, and the end of the previous sale is the beginning of the next sale. Hair salons hope to cultivate customer loyalty, hope to more and more repeat customers, consultative sales often can establish a relationship of trust between hair salons and customers, so that customers return to the store again and again.
The purpose of sales is different, traditional sales believe that the purpose of sales is to achieve product sales that is; Consultative sales believes that the purpose of sales is not to pursue the deal in a hurry, but to establish a friendly relationship between the two parties as the ultimate goal, so salespeople often spend a lot of energy to win the trust of customers. The service staff of the small hairdressing shop has a wealth of professional knowledge, through the careful study of the customer's hair, to recommend personalized products suitable for the customer's use, if the customer Shi Yonghong has a significant effect, it will increase the trust of the salon, thereby enhancing the friendly relationship between the customer and the salon, so that the customer becomes a regular customer of the salon.