As a salon business owner, creating new customers is always a goal. You want to find creative ways to attract new people to try your services. Selling promotions is a great way to achieve this goal. So, here are four hair salon promotions to attract new customers.
1. Bring a Friend Discount
The first hair salon promotion you can use to attract new customers is to bring a friend discount. If a client brings friends, allowing them to take advantage of discounts on specific services is a great way to create new business for your salon. For example, if a customer brings a friend to make an appointment, you can offer the customer a 15% discount on haircuts.
2. First Haircut Discount
Another promotion your salon should offer to attract new customers is the first haircut discount. You want your promotions to be attractive to attract new customers. Offering a $5 discount on your first haircut is an excellent way to get customers excited to enter your business. Then, once you've provided excellent service to these new clients, they'll want to come back for more appointments.
3. Back to School Deals
If you want to bring new customers into your salon, the back-to-school offer is another great promotion. Parents often want their kids to get a haircut before they return to school in the fall, so back-to-school deals are a great strategy for your salon. If you offer discounts for back-to-school haircuts, you may bring in multiple families with children, creating a larger customer base for your salon.
4. Seasonal Promotions
Seasonal promotions are another great way to create new business for your salon. You can offer discounts on your services during holidays and when new seasons arrive. For example, you can offer Christmas or Valentine's Day discounts near holidays. Then, each season, you can offer offers to attract new customers. People often want to look their best during the holidays, so they're more likely to schedule a hairstyle appointment for a special occasion.
Now that you have four promotional ideas for hair salons to attract new customers, you can use these strategies today. Tasalon offers wholesale salon equipment for all your salon business needs.
