Define Your Brand’s Identity & Voice
The first step in building a salon brand is to define the identity and voice of the brand. The identity and voice of your brand covers the overall personality of your business and how you want the world to see you. Your brand identity and voice are what your salon business is all about. You want to determine why you got into the industry, who your audience is, what story you want to tell, and how you want to communicate that stuff to the world.
Are you a small-town salon catering to mother and daughter, or a large salon for busy working women in the city? Answering these questions will help you identify your specific route in the industry and build a strong brand identity and voice to express these things.‘
Develop Your Logo & Color Scheme
Developing your logo and color scheme is another essential element in branding your salon business. Once you have a clear idea of your brand identity and voice, you can start crafting your logo and color scheme for your salon. The logo should reflect the personality of your business and convey the entire content of your salon through images.
You want to develop a color scheme that can be used not only in logos, but also in interior design spaces in salons, as well as in products and merchandise. Choose one or three of the main colors that you think will express your salon brand identity and use them in your logo design and salon space. Once you've decided which logo is right for you, you can use it on business cards, flyers, billboards, social media, and other marketing formats.
Create Cohesion Across All Platforms
The third thing to know about salon branding is how to build cohesion across all platforms. Now that you have a strong brand identity, sound, logo, and color scheme, you want to ensure that all your business spaces and platforms have cohesion that matches this brand.
For example, you should use your brand colors and logos in salon spaces, business cards and materials, all social media platforms, and advertising. You should also use a strong and clear brand voice when providing creative copy for your salon's social media content and other forms of marketing and advertising. You want people to recognize your brand when they see it, so be sure to align your salon and its content with your brand's overall image.
Now that you know the basics of salon branding, you can develop an identity that best expresses the personality of your business.Tasalon sells custom hair equipment furniture that helps you create a cohesive brand in your business space.
