In today's increasingly fierce competition in the hairdressing industry, many less competitive barbers have encountered many problems in the process of operation, such as customer loss, no good way to retain barbers and no positioning, which has become a common problem in the operation of hairdressing shops.
Barbershops are places for service-oriented consumption. In addition to the pure hairdressing requirements, it is more important for customers who come to the hairdressing shop to relax and rest. In view of this special purpose of consumption, business planning has become an important issue for hairdressers in order to successfully operate a hair salon and realize the business boom.
Tip1: Correct positioning
"Correct positioning, that is, what kind of hairdressing shop do you want to run? Is it a mid-to-high-end store, or a low-end store? Volkswagen store or specialty store?" For example, after a small hairdressing shop placed an advertisement in the media, it immediately attracted many customers of the middle and high-end consumption level, but these customers were disappointed and left after experiencing hairdressing care. The reason why hairdressers can't retain customers is largely because the positioning and product positioning of the store do not meet the needs of customers. Zoisha has more than 10 series of hundreds of products, from face to body to SPA to hair care, which can meet the needs of different customers. "Correct positioning is the key to the success of hairdressing shops in the market competition, which requires operators to investigate and understand the situation of the hairdressing market, the type of regional economy, consumer groups and consumption levels, the scale and service level of other hairdressing shops, their own financial resources and other relevant operating factors."
As the saying goes, "things follow people, industry starts with people", perhaps hairdressing shop owners know that talent is better than money in the hairdressing industry. After correctly positioning and identifying the market entry point, the next "top priority" for hairdressers is to train personnel. To measure whether a hairdresser is professional, in addition to whether she has professional ethics, common sense such as hairdressing, hygiene, skin physiology and basic knowledge such as familiarity with aesthetics and cosmetics, hairdressers also have the ability to treat customers' faces and implement them, which is a training requirement for hairdressers.
It is also very important for hairdressers to implement humanized management. Fully mobilizing the enthusiasm of employees and enhancing the cohesion of enterprises are issues that hairdressing shop operators must deal with and care about. Therefore, the establishment of various rules and regulations of enterprises and the development of business activities should highlight "humanization". The purpose of "humanization" is precisely to motivate employees and fully mobilize their enthusiasm. Only in this way will the employees be motivated and the hairdressing shop will be energetic.
Market competition is cruel and ruthless, survival of the fittest, only objectively understand themselves, analyze and study the market, understand the world. Do not blindly follow the butt of others, enrich your own professional knowledge in a targeted manner, and establish a professional sense of business philosophy, in order to win steadily.