Only a full grasp of success, for investors to do what investment must know before they are going to invest in the project can bring them more income, so the preparation in advance has become very important work, first market research. To some extent, doing a good job of market research determines whether the salon is successful, and has an in-depth understanding of the current situation and future development direction of the whole hair raising industry. However, it is necessary to formulate its own management countermeasures.
Market research mainly pays attention to several points: market prospects, competitors, consumption conditions.
1 Market prospects
the main is to investigate the current basic situation and future development direction of the hair and hair industry, such as the local hair and hair market demand, the basic situation of competitors and the risk of investment in hair and hair shops, the market requirements for investors, is the so-called do not fight without a stick, know yourself and know your enemy can win the battle.
mainly understand the business strategy and market positioning of rivals' hairdressers is mainly based on those groups, but also according to the location of the surrounding hairdressers to analyze the advantages and disadvantages of rivals, rivals' business scale and financial situation, rivals' characteristic projects, hair stylist professional enough, price and so on.
3. Consumption status
Only by analyzing the consumption pattern of local residents, can we better consider price positioning and explore new markets. If a high-end hairdresser is opened in an area with low income, the operation effect is obviously not good. So be sure to know the situation when the area consumer group is high or low. After the above survey, it is estimated that it has been roughly positioned, so it is more convenient to consider the brand.
Ensuring high-quality service, accurate market positioning, and good visibility is not enough to achieve success. Because the hairdressing shop is ultimately based on the quality of service, learning new hair knowledge, specializing in new techniques is an indispensable course, considerate and thoughtful service and exquisite craftsmanship can make the business like a cloud.