What marketing strategies do hair salons have?
For a hairdressing franchise store, the improvement of performance and long-term development are inseparable from marketing. Hairdressing marketing is to tap the customer's big demand point, and take this as the entry point, targeted sales, we need to grasp the psychology of consumers, the following will bring you about the hair salon have what marketing strategies:
First, the browsing stage
Since there is the action of browsing, whether it is out of curiosity or intention, it is the initial manifestation of demand. Employees should be full of energy, briefly introduce their products, and patiently ask customers about their needs, if there is a purchase intention, customers will be happy to talk to them, coupled with a warm smile, patient attitude, will not only win the customer's goodwill, but also increase their desire to understand or buy. Combine the needs of customers and fully tap the needs.
Second, the desire stage
When you are quite interested in the introduction of the product, it naturally mentions the customer's awareness that the product is already there. In this way, if it really wants this product, it will continue to ask you, which means that the desire to buy is gradually strengthened, so we must show great sincerity to meet the needs of customers and stimulate the customer's desire to buy.
Third, the association stage
When customers buy products, it is inevitable to cause some associations (such as: color brightness of hair after dyeing association, water molecule care, no knots after associating hair, etc.). At this time, employees should be more observant, take the initiative to persuade customers to use professional language, guide them to produce better associations, so as to pave the way for the final purchase of the product.
Fourth, hope to have the stage
When the customer ends the association of all aspects of the product, it enters the stage of wanting to have, but the customer will generally shop around and be cautious. Looking for a more satisfactory cheap analogue. At this time, hairdressing shop employees must carefully observe the performance of this desire of customers, such as advertising to customers, further introducing the problems that customers care about, and inducing customers to have a stronger desire to buy products.
