How hairstylists retain customers
With the increasing complexity of the social competitive environment, every industry has more or less problems of one kind or another, which has made many industry operators begin to examine the shortcomings of their own industry. At present, taking hairdressing shops, there are two main problems, namely: the loss of hairstylists and the loss of customers. The loss of hairstylists has made the recruitment of hairdressers a difficult problem for operators, mainly because people's understanding of hairdressing tends to be more superficial, and what is the reason for the loss of customers? Ask yourself, can opening a hairdressing shop really only watch the loss of customers? Is there really no way to solve it? Of course not, in fact, retaining customers requires a method, find the right way, and customers will continue to flow until your store is full. So how do hairstylists retain their customers? Here's your tips for customer retention.
1. Professional image
When a hairstylist receives guests, he will first leave an impression in the minds of customers, which is called "impression", and everyone knows the importance of impressions! If the hairstylist is not dressed properly, it will leave a bad impression on the customer and give the customer a feeling of unprofessionalism. So in this case, the hairstylist should be both professional and popular, because as an industry that transmits beauty, of course, it should be convincing to people from its own image, so in this case, it is also necessary to pay attention to the choice of its style, and must not give customers a bad impression.
2. Interpersonal communication
When providing services to customers, of course, communication occurs. In most cases, the hairstylist and the customer are strangers, according to psychology, there will be embarrassment between strangers, so in order to alleviate the embarrassment, of course, our hairstylist is needed to adjust the atmosphere, and also to establish a customer relationship with the customer. This requires communication with customers, and you can talk about topics that customers are interested in, listen to customers' ideas and needs, and communicate with each other, so that customers are willing to communicate with them and lay the foundation for the next visit. In the process of listening, you should respect the customer, because only by respecting others will you gain the respect of others, and the same is true for hairstylists and customers!
3. Professional technology
Of course, customers enter the store mainly to enjoy the service, and the professional skills of the hairstylist are related to the customer's experience. If the hairstylist does not have professional techniques such as washing, cutting, blowing, ironing, and dyeing, customers will feel that it will be difficult to enter the store again. On the contrary, if the hairstylist brings service to customers with professional skills and perfectly presents the value of beauty to customers, it will have a multiplier effect with half the effort! It's no longer a challenge to win the popularity of customers!
