How to make money by opening a hairdressing shop through business strategy?

I wonder if most hairdressing shop owners feel that the hair salon is getting more and more difficult to do? Customers are getting more discerning and employees are getting harder to manage? So how can you run your own hairdressing shop and let your hairdressing shop have a place in the future hairdressing battlefield?

I wonder if most hairdressing shop owners feel that the hair salon is getting more and more difficult to do? Customers are getting more discerning and employees are getting harder to manage? So how can you run your own hairdressing shop and let your hairdressing shop have a place in the future hairdressing battlefield?

Over the past decade, salon managers have been learning to apply a new set of management principles, that is, using the benchmarking method, in two ways: one is to compare the shortcomings of their own salons against leading salons, and then make imitation improvements; The second is to emulate and learn from the imperfections of their own hair salons and list the advanced practices of the industry. Some hair salons set European and American companies as benchmarks, some salons benchmark Japanese and Korean companies, and some companies set Taiwanese companies as benchmarks and took different routes. Ten years later, these companies are facing different development problems.

For example, a school that took the lead in using the benchmarking method in China, launched a management course, because of the contact with a variety of hair salon enterprises in the training, accumulated a wide range of knowledge on the current organizational structure and management practice of hair salons, established an experience database, and launched a variety of management skills by summarizing the experience of other enterprises as a benchmark, and copied them to other hair salon enterprises one by one, many hair salon enterprises have improved the performance of hair salons. While many companies have greatly improved their operational performance, they have been frustrated by the inability to translate these advances into sustained profits, and gradually and almost unknowingly, management tools have replaced their original positioning. As managers strive to improve their all-round positioning, they are moving farther and farther away from their otherwise viable market positioning.

At least in the past 10 years, salon managers have been thinking about how to improve salon performance, such as how to increase customer unit price, how to improve daily performance, weekly performance, monthly performance, annual performance, managers in order to achieve these performance goals, using a large number of management skills, such as visits, external creation, birthday wishes, group confrontation, team competition, etc. Due to the neglect of management by the managers of Chinese hair salon enterprises in the past, most hair salons in China have room for improvement in operational performance, so after adopting the above management techniques, hair salon enterprises have indeed achieved profits and benefits. Improving the operational performance of salons is a necessary but not sufficient condition for salons to achieve excellent profitability, and few companies can compete with their operating performance for a long time, and it is becoming increasingly difficult to maintain their leading position, most obviously because those management techniques spread quickly and are disseminated by all competitors.

Competition based on operational performance growth is mutually destructive competition

Many salon companies in this decade, after benefiting from operating performance, are now facing a situation of diminishing returns, the concept of continuous improvement has been deeply imprinted in the brain of every salon manager, and this kind of blindly strengthening the improvement of management skills will unconsciously pull hair salon companies to imitation and convergence. Gradually management replaced everything (their own hair salon positioning) The past advantages are now gone, in order to be able to grow as much as before, it is constantly strengthening management skills, monthly activities, monthly promotions, do not do activities performance plummeted, enterprises are too dependent on management skills, less is more excitement is unable to extricate themselves, until death, for this reason, unscrupulous means to embark on the hair salon and hair salon mutual destruction competition, eventually lead to a war of wear, this mutual destruction competition will become more and more intense, A large number of such salon enterprises will die out in the next 1 to 2 years.

Enterprise reengineering

In the face of the current market competition, some salon managers began to think about how far their hair salon can go, or how to go, today's performance is okay, can it be maintained tomorrow? Have we had fewer injured guests over the years? Will our customers still be loyal to us? It's time for the salon to reposition.