How can hairdressers improve with service?
Most hairdressing shops have or are experiencing serious customer loss problems, and urgently need new customer sources to replenish, and even some hairdressing shops have only a few customers left, and the business situation is very bleak. It can be seen that the problem of expanding customers is a big stone in the minds of hairdressing shop operators, and it needs to be solved urgently.
1. Build an excellent service team
Why would a beautician choose your hairdresser and what does she get here? Whether to earn money, learn skills or develop, this problem you must solve. In addition to the mechanism, it is also necessary to create a positive corporate culture, positive, sunny, optimistic, upward, grateful, united, fraternal, so that every team member and the entire organization are filled with positive energy.
2.strengthen the education and training of employees
Service is the foundation of the survival of hairdressing shops, excellent service quality can make customers feel your professionalism. Do not relax the requirements for service quality because of the lack of people, any beautician must not do service in the case of failing the assessment, which is a red line that cannot be crossed.
3.reposition the hairdressing shop
What you want to make the hairdressing shop look like, you must be able to express it in the simplest language. The hairdressing shop sells a "specialized" word, otherwise others only buy daily chemical line products, why spend time and effort to toss the hairdressing shop.
4.highlight the business characteristics
In terms of introducing brands, do not only try to have low folding, but also give more, but also see what the introduced brand can bring to hairdressing shops and customers? What is the effect of the brand you introduced, whether the characteristics are outstanding, whether there is a good system of expansion, retention, and promotion, whether there is a high reputation and market appeal, whether there is a very systematic marketing plan for execution, not just a brand, nothing can be provided, such a brand, what is the meaning of joining?
Service quality is directly related to customer feelings and effects, and the level of service quality determines customer loyalty. The hairdressing shop should standardize the design of service items, standardize from the aspects of service etiquette, service mentality, service process, operation methods, etc., so as to achieve standardization, unification and standardization, and at the same time achieve audio services, so that customers can feel professionalism and continuously improve customer satisfaction.
6.customers are expensive in business
Loyal customers are managed. Customers come to hairdressers with three main needs: beauty, emotion and benefit. Putting on the beauty of our customers is the number one priority, making them more beautiful, fashionable and healthier, which requires the safety and effectiveness of the projects carried out.
Don't wait for customers to lose to regret, don't wait for no performance to do promotions. The operation of a hairdressing shop is a systematic project, do not treat headaches and foot pain, this is only a symptom but not a cure. If you don't solve the problem from the root, even new customers will leave because of your service and other problems.