How to carry out effective operation when joining a hair salon? At its core, it's about acquiring and retaining customers. According to the development of the hairdressing franchise market for such a long time, we can see that the loyalty of customers seriously affects the development of hairdressing franchises, because for customers, if you can't give him a comfortable experience, customers will lose their favor. While losing his good feelings, he also planted a foreshadowing in his heart that he would never enter the store again. So how do you build customer satisfaction? Or what determines customer satisfaction?
Customer satisfaction reflects a psychological state of customers, which comes from the comparison between customers' feelings about the consumption of certain products and services of the enterprise and their own expectations. In daily work, customers should not only receive high-quality technology, but also enjoy the process of service, such as: respect for customers, comfortable service, etc. If you give customers a kind of enjoyment, then customers will feel that they are worth the money, so it increases the customer's impression of this salon franchise. In the process of service, we may all encounter this situation, which is waiting. We know that for a successful store, there will be more customers, and with fewer hairdressers and hairdressers, customers will have to pay for their time and physical strength. Then in this case, the customer should be psychologically counseled. The correct approach should be to give customers certain respect and care in the process of waiting, so that customers can also enjoy intimate service in the process of waiting, so as to get psychological satisfaction and comfort.
For a salon franchise store, there are no more than three aspects to achieve customer satisfaction:
1. Hair salon projects should tend to be diversified and high-quality;
2. The project should be simple and convenient for customers;
3. Excellent service.
In fact, in the process of franchise operation and management of hair salons, the following aspects should also be paid attention to:
1. Hair salons should have a certain model. Franchise stores should start with the staff of the store and train them. Through training, improve employee satisfaction, improve internal service quality and service index. Then, gradually improve the work efficiency of employees, so as to bring this momentum to customers, so that customers can improve customer loyalty in the experience, and thus improve the performance of hair salons.
2. Special treatment for special issues. In the process of continuous development, we should appropriately grasp the changes of customers. Always pay attention to listen and understand the needs of customers.
3.Control customer expectations. We know that expectations are something we all have, and expectations are especially important for salon franchisees. As a professional hairdressing service worker, you should know how to put the customer's expectation at an appropriate height and control its expectations, so as to make the customer feel realistic. If we pull customer expectations to a very high level, in the long run, if customers don't meet the expectations you promised, it will reduce customer trust and make customers lose.