We all know clearly that the salon belongs to the consumption place that serves the public with professional technology. The guests who come to the salon want to get physical and mental relaxation and rest in addition to the pure requirements of hairdressing.
In view of this special consumption purpose, in order to successfully operate a hair salon, so that the business is thriving, management planning has become an important subject of many hair salon. In today's increasingly competitive hairdressing industry, many hairdressing shops with weak competitiveness encounter many problems in the process of operation, such as customer loss, unable to retain hairdressers and do not know how to position, which have become three common problems in the operation of hairdressing shops. This requires operators based on the market, from the operation of the multi-angle, multi-level, multi-directional manpower to solve the problem.
It is not difficult for a salon to break out of these three problems, as long as the salon owner knows how to pay attention to business planning in the business process, and constantly innovate the business concept. The following Xiaobian and you understand the next three problems.
First, you should know what level of salon you are running. In other words, you should have the right positioning. Is the middle and high grade shop, is the middle and low grade shop, or the mass shop or the specialty shop. If your shop belongs to a small salon advertising in the media, immediately attract a lot of high-end consumer level customers, but these customers experience the hair treatment, one after another disappointed to leave. A big reason why the salon can't retain customers is that the positioning and product positioning in the store do not meet the needs of customers. Correct positioning is the key for salon to win in the market competition, which requires operators to investigate the situation of the hairdressing market, the regional economic type, consumer groups and consumption level, the scale and service level of other salon, their own financial resources and other related business factors.
Second, whether in a corporate company, a private company or a salon, people are very important, because things go with people and things go with people. Most hairdressing business owners know that talent is more important than money in the hairdressing industry. After the correct positioning, to find the market entry point, the salon to do the next ""first thing"" is to train personnel. To measure whether a hairdresser is professional, in addition to seeing whether she has professional ethics, hairdressing, hygiene, skin physiology and other common knowledge and familiar with aesthetics, nursing products and other basic knowledge, hairdressers also have the ability to deal with customers' face shape and implement the plan, which is the training requirements for hairdressers.
Third, in different industries have their own set of management methods, if the hairdressing shop can implement humanized management, it will better mobilize the enthusiasm of employees, enhance the cohesion of the hairdressing shop, is the hairdressing shop operator must deal with and care about the problem. Therefore, the establishment of various rules and regulations of enterprises and the development of business activities should highlight humanization. The purpose of humanization is precisely to motivate employees and fully mobilize their enthusiasm. Only in this way will the employees be motivated and the hairdressing shop will be energetic.