Tasalon's styling teaches you the most effective promotional points for opening a hairdressing shop

As we all know, the business promotion scheme of hairdressers is nothing more than discounts and discount cards. In today's customers have been familiar with the premise, so it is difficult to get a good effect, how to do well, do success is a problem that the owner of the hairdresser needs to ponder.
In terms of the current discount scheme commonly used in hairdressing shops, Tasalon's modeling teacher pointed out that before we do discount card promotion activities, we must do a good job of the target customers and positioning of the store. First of all, we need to know who are your salon customers? What kind of customers do you want for your salon? This is the target customer positioning of the salon. For example, your salon is positioned at the high-end, or your salon is positioned at the middle end in this area, or you think your salon belongs to the low-end, so we need to attract customers of different consumption levels through the form of price diversification. According to different customer groups, formulate the corresponding price tactics, so as not only to stabilize the source of customers, but also to explore more potential customers.
Tasalon's style teaches you the most effective promotion points for opening a hair salon
According to the experience of Tasalon's styling team over the years, the key points of discount promotion program of hairdressing franchise stores with the highest cost performance are summarized as follows.
1. Try not to discount products, because the profit of selling products is low, such as discount products, will undoubtedly directly reduce the profit. Therefore, we need to improve the consumption level of customers. Salon operators must be clear that the core products of the salon can not always be used for discount promotion, for example, they should constantly strengthen the development of greater value of this core product, and those items with a small proportion of unprofitable income are often used as promotional items and products.
2. Old guests must give birth to old guests, that is, guests bring guests to the store for consumption. During the discount period, we must try to get old customers to bring new customers, so that the promotion of this activity is meaningful.
3. Pay attention to the time period of the promotion program. If the discount news let the customer know in advance, it is likely that the customer will wait until the discount time to perm, thus prolonging the consumption cycle.
Tasalon's style teaches you the most effective promotion points for opening a hair salon
In summary, hairdressing shops must consider the above points if they want to do a good promotion discount plan, and the teacher of Ouquan Styling also reminds everyone that they must understand the strength of discount promotions. Because the discount promotion is likely to lead to a rapid increase in the number of customers in the month, but we will find that the number of customers in the first two months has decreased significantly, which is a problem that must be carefully considered when implementing discount activities. Ang's styling team especially pointed out that if you want to do a good job in discount promotion, you need to pay attention not only to the strength of the discount, but also to pay attention to the psychology of the discount object and many other aspects. Therefore, as the operator of a hairdressing shop, you need to be thoughtful when making discount promotion plans, so as to create the best promotion plan that suits your store.