What should I do if I open a hairdressing franchise store and will not operate?
Starting a business is not difficult, as long as you choose the right industry, you are a winner. So, how to run a hairdressing franchise store?
Ⅰ. Market positioning
What is market positioning? In short: to establish a unique image in the minds of customers. For hairdressing franchise stores, consider the following points:
1. Product positioning
Product positioning makes the product occupy a position in the minds of future potential customers. The planning and implementation of product positioning is based on market positioning, guided by market positioning, but more deeply rooted than market positioning. Specifically, it is to create certain characteristics for the product in the minds of target customers, give a certain image to meet the needs and preferences of customers. For each hairdressing franchise store, the positioning of the product is related to the future customer group and consumption level. This requires us to determine the positioning of our products in time in the early planning, so as to achieve the purpose of attracting customers.
2. Product differentiation
Product differentiation refers to the products provided by enterprises to customers, through various methods to cause the particularity of customer preferences, so that customers can effectively distinguish it from similar products provided by other competitive enterprises, so as to achieve the purpose of enabling enterprises to occupy a favorable position in market competition. What attracts customers the most? In addition to good service, highlights are also required. The so-called highlight is different from other brands in other stores, and this hairdressing franchise store is unique. With certain highlights, this is different from other stores. The difference is fascinating and will achieve a multiplier effect with less effort.
3. Positioning of target customer groups
As we all know, any enterprise obtains social recognition and shareholder benefits by providing products (services) to the downstream of the industrial chain, and we collectively refer to these behavioral units of purchasing enterprise products as customers. Most of the time, companies cannot enrich their product capabilities to serve all customers who have a demand for similar products, and cannot achieve value transmission in the entire peer market. As a result, enterprises provide specific customers with specific connotation product value according to their own capabilities, and these specific customers are the "target customer groups". The determination of target customers should also be suitable for local living standards and consumption habits, rather than imagining and building cars behind closed doors. For hairdressing franchises, the clearer the target customer group positioning, the clearer the results achieved, and the closer to maximizing revenue.
Ⅱ. Consumption level
The level of consumption can be measured by the physical quantity and labor quantity of consumer goods, and can also be measured by the monetary expenditure on obtaining consumer goods and services, that is, the amount of value. For hairdressing franchised stores, how to judge their consumption level? This requires operators to clearly understand the local living standards and consumption environment in the preliminary preparations, and then rise to the consumption level and consumer awareness, so as to make the brand and revenue win-win!
Ⅲ. Technical training
Technical training, which literally means skill training, focuses on the improvement of a certain skill. For hairdressing franchises, the effect of hairdressing determines the most important factor in whether customers can visit in the future. If the technical level of the hairdresser is sparse, then even if the customer comes to experience it for the first time, it will not come a second time in the future, which will seriously affect the long-term development of the hairdressing franchise store.