Doing a good job of service is more effective than reducing the price promotion
In habitual thinking, people always think that when the off-season or business is not good, price reduction promotions can quickly open the market and open up sales. This often ignores the core issues. In fact, the benefits of beauty salons providing quality services are far more effective than price cuts or discount promotions. In private beauty salons, few do very well. However, in beauty salon franchise stores, good service is a compulsory course.
Promotion is when marketers convey information about beauty salons and products to consumers, persuade or attract consumers to buy their products, in order to achieve the purpose of expanding sales. Promotion is essentially a communication activity in which a marketer (information provider or sender) sends various messages as a stimulus to convey the message to one or more target objects (i.e. listeners, viewers, readers, consumers or users, etc.) to influence their attitudes and behaviors. Commonly used promotion methods include advertising, personal marketing, online marketing, business promotion, and public relations. Enterprises can choose one or more combinations of promotion methods according to the actual situation, market and products.
1. Make customers have a good impression and trust in the beauty salon franchise store, stimulate them to buy repeatedly, and become a loyal user of the beauty salon franchise store's products.
2. Service can not only retain old customers, but also attract new customers. For potential customers, whether they buy or not is greatly influenced by the evaluation of a certain product by friends, colleagues, neighbors, acquaintances, etc. Good beer is much more powerful than the publicity and promotion power of merchants selling themselves, and bad beer has more influence. Because customers tend to see negative information as more important than positive information. Therefore, in order to have a good beer that attracts potential customers to buy, beauty salon franchisees must provide satisfactory service to customers. In this sense, it can be said that real promotion begins with service.
3. Good service improves the reputation of the beauty salon franchise store, improves the product popularity, not only is it very conducive to the sales of the product, but also can win the trust of the government department and department, can win the support of public opinion and the public, and is conducive to attracting talents and funds.
4. Service activities are two-way communication between buyers and sellers, and buyers can feedback various information of products to sellers through services, so that beauty salon franchise stores can quickly and accurately understand the opinions and suggestions of users, and continuously improve and update products and service content.
Compared with promotional means such as sample delivery, price reduction and refund, lottery, and trade-in, service promotion can make customers more trust and have a good impression of beauty salon franchised stores, and can stimulate them to repeat purchases and long-term purchases, and become loyal customers of beauty salon franchised stores.Therefore, we believe that good service is also a simple and effective means of promotion, sometimes even more effective than pure promotion.