From the "three degrees" to improve the profitability of hairdressers
I believe that many hairdressing shop owners will be eager to get more profits from their hairdressing shops, and they are often thinking about how to win the trust of customers. Today, I want to share with you the "three-degree" satisfaction, reputation, and trust to improve the profitability of hairdressing shops.
What is reputation, reputation is the consumer's goodwill and trust in a certain brand of hairdressing shop, which is an important part of the image of hairdressing shop. First of all, we need to create a good brand image and word-of-mouth image. Many times a good reputation and image are a major factor in the success of a hairdressing shop. When your hairdressing shop has a reputation and an image, you don't have to do anything, but also invisibly promote the image of the store and play free advertising. Secondly, good reputation is established through the store's products and services. Therefore, as a store manager, we must always train employees to improve their professional quality and leave a good impression on customers. And the personal quality of the employee should not be his own business, from the quality of a person can see the overall quality of the hairdresser. In order to get more reputation, in addition to the brand image and the overall quality of the staff, coupled with the business philosophy and cultural value of the hairdressing shop, they are closely related and indispensable.
Trust is reflected in the communication between hairdressing shop employees and consumers. When we sell products to customers, we need to build a degree of trust for customers. First of all, we need to treat each customer with a sincere heart and attitude, learn to respect, appreciate, and appreciate customers, and strengthen the ability of hairdressing shop staff in service and hospitality through different methods. At the same time, it is also necessary to improve the grooming of employees and show them to customers with better grooming and instrumentation. At the same time, it is also necessary to strengthen the professional knowledge and technology of hairdressing shop employees and improve the professionalism of each employee. Use high-quality service to make customers trust you, recognize you, and believe in you.
What is satisfaction, to be precise, satisfaction is the comparison between the customer's feelings about a product or service and their own expectations. Then it is necessary to improve customer satisfaction, which needs to start with customers. For example, to provide customers with meticulous, intimate and thoughtful services; Elegant environment of the store; Complete facilities and equipment; Professional technology; Professional explanation; Reasonable prices and other methods can improve customer satisfaction.
When a hairdressing shop has a good reputation, good reputation, can get the trust of customers, and customers have high satisfaction with the store, then this is a real profitable store that can be operated for a long time.