How hairdressers can expand customers
In order for a hairdressing shop to develop for a long time, in addition to the certain number of customers accumulated in the early stage, we must also increase the number of customers on this basis to obtain more profits. As the so-called world of customers, expanding customers is the key to improving performance and ensuring the profitability of hairdressing shops. If you blindly only know how to retain existing customers, do not look for potential customers, and establish new customers, this kind of standing still, over time, will lead to a decline in profitability and the loss of customers. Then the hairdressing shop in the guarantee of a certain technology, service quality, in order to minimize the loss of customers, the way to expand customers is as follows:
First, locate the target group of the customer, according to the grade of their own store positioning to divide the consumer group, determine the consumer target group, and then target the breakthrough customer. Divide customers into different consumer groups, and establish some basic haircut items, beauty salon projects, chief service hairdressing and other projects according to age, gender, and appearance. According to different customer groups to develop corresponding customer expansion plans, for different customer groups to adopt different marketing methods, can be refined to tailor solutions for customers. At the same time, they will also use the relevant special activities held on specific holidays to attract customers who love beauty and expand customers. Find their needs and win their favor with strong service.
Second, the establishment of characteristic customer expansion methods, hairdressing industry customer expansion methods such as posters, promotional leaflets, etc., now there is online publicity to establish a WeChat public account, regularly release some content about the hairdressing industry, launch new projects, really benefit from customers, there is a consulting platform, let customers understand, you can also forward a certain number of likes in the circle of friends There are discounts, gifts. Only by poking customer needs, achieving the effect of expanding customers, but also to a certain extent to enhance the popularity of hairdressing shops.
Third. Joint expansion. Cooperate with merchants and complement each other, carry out customer expansion activities, the advantage is to share customer resources and solve the current situation of the store. For example, hairdressing shops can cooperate with beauty shops, nail salons, and health centers to promote promotions. For women who love beauty, they will not refuse this kind of activity, and they are willing to spend time and energy to take care of themselves. The way to jointly expand customers is to integrate personal resources with the support of other companies, and through the optimal combination of resources, it produces more impactful forces, and produces the chemical effect of doing big things with less money.
Fourth, bring the old with the new. Usually, customers want to have one-on-one professional hairdresser service, more inclined to their familiar hairdressing shop, to their familiar hairdresser service, because through several hairdressing has a certain understanding of customer needs, hair quality, living habits, can develop relevant hairdressing programs for customers. Improve customer satisfaction, repeat customers, and become repeat customers. Extract due value from old customers, and also use their sense of trust in the store to recommend to friends and bring more new customers, knowing that it is better to experience it than to unilaterally understand the relevant publicity.