How hairdressing franchises use music for marketing
For a hairdressing franchise store, it often chooses to borrow music to bring people an atmosphere of enjoyment. So choosing music has a driving effect on how to open a barbershop, so how to integrate music marketing into our hairdressing franchise? Now explain them to you one by one, I hope to help the majority of franchisees.
1. Choose music in combination with the style of the hairdresser
We know that there are many styles in hairdressing shops, such as: Korean style, Japanese style, Thai style, etc. Equipping the barbershop with music according to its style is not only to enliven the atmosphere, but also to give customers a good mood. In addition, hairdressing shops should choose songs that meet the taste of the public, rather than heavy metal music, which not only disturbs the people, but also kills customers' interest in entering the store. The right music can give customers a kind of enjoyment.
2. Unique music
Each of us has our favorite singers and music, although some do not constitute hardcore fans, but liking it will definitely be higher than insensibility. If a hairdresser puts music that customers like, then customers are willing to come to your store and like to stay in the store, then coupled with the marketing of hairstylists, consumption will come naturally. But at the same time, there is also a certain problem, that is, it is difficult to reconcile. Therefore, hairdressing shops should do corresponding market research to choose music that suits the mainstream customers of the store.
3. The use of music time
In the early days of work, employees are not very awake and unstable, so in this case, the hairdressing shop should first put on some soothing music. And after the soothing music, some slightly faster songs should be played. At noon, some quiet music should also be played to calm the mood of employees. In the afternoon, you should continue to play slightly faster music to make customers feel comfortable and promote consumption.