It's easier to guide the opening of a store with all-round guidance!
With the continuous progress of development, hairdressing to join such a hot project is becoming more and more popular. However, in the face of such fierce market competition, this requires hairdressing shop owners to learn more business strategies. Today, I will teach you the business strategy of the hairdressing shop and give you guidance on business!
Strategy 1: Market research. Before operating a hairdressing chain store, investors should investigate the price, service items, service attitude, technical level, business characteristics, etc. of various hairdressing shops in the market, and understand the number of surrounding hairdressing shops and the needs of customers. At the same time, explore the advantages and disadvantages of opening your own hairdressing shop.
Strategy 2: The business strategy formulated by the hairdressing chain. The positioning of hairdressing shops should be transformed into specific guiding ideology, that is, through business strategies to reflect, specific business behaviors to achieve. For example, if you want to open an angry luxury store, its target customers are high-income, high-taste, image-conscious people, such as high-end white-collar workers; The product is positioned as a hairstylist from washing hair to cutting hair, styling one-person full process, five-star service, in-depth communication with customers.
Strategy 3: Determine the positioning of hairdressing chains. Based on market analysis, determine what your hairdresser wants. That is, hairdressing shop positioning. Positioning should have a place in the minds of consumers, and it should be concrete, including: target customer positioning, product positioning, price positioning, competitive characteristics positioning, image style characteristic positioning, scale positioning, etc.
After having a good business strategy, what should the hairdresser shop owner pay attention to in the daily business process!
Before opening: 1. Cleaning in the store. 2. All assistant service process drills. 3. Prepare all the supplies you need for business. Morning meeting, instrument check of employees. Work report to discuss the methods of achieving business objectives and several promotional plans. In-store hygiene inspection, motivation of all employees.
In business: Play appropriate music for the customer group in the store, and play the corresponding music on special days, but please note that the volume should be moderate. Always pay attention to the cleanliness of the environment and the needs of guests. Control the business status of the store at any time and ensure the smooth flow of the store process.
Leisure hours: Design hairstyles for employees in the store. Exchange of service tips and hospitality skills. Educate new hires and mentor designers with poor performance. Environmental cleaning and equipment maintenance. Communicate with customers over the phone and check the safety stock of in-store hair supplies.
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