Benefit development prospect secret!
The beauty salon industry will make customers feel close to beauty, so hairdressers need to establish an emotional chain with customers, so that they can receive services while also feeling genuinely cared for. Many hairdressing shops feel headache and struggle to develop prospective customers, in fact, as long as we pay attention to collecting customer information, it is not difficult to find that in fact, in the existing customer base, there are still many prospective customers, there is a large customer market, waiting for us to develop. Referrals are an effective way to develop customers and an important resource to ensure that hairdressers continue to acquire prospects. Through referrals, it can also reduce the strangeness of entering the store for the first time, and at the same time have customer recognition, which is more convincing, wins the recognition of prospective customers, and promotes consumption.
Gain customer buy-in
First of all, the referrer (customer) should approve the nature of the referral, and the customer will tell you the latest situation of friends and consumer demand, so as to obtain the detailed information of the prospective customer. To gain customer recognition, we must do two things: the first is to have a sense of responsibility, abide by credibility, and have a sense of responsibility. The second is to provide customers with high-quality and satisfactory service, only with sincere service to impress the customer's heart, will be recognized by the customer, the customer will rest assured to introduce this service to other friends, recommend you to friends, voluntary feedback friends information. Therefore, when operating customers, we must pay attention to credibility, talk about credit, and win the trust of customers with practical actions, so that customers are willing to make referrals. Of course, there will also be customers who refuse to provide referrals, at this time, the hairdresser should find out the reason for the customer's rejection as soon as possible, dispel the customer's concerns, relieve the customer's worries, and regain recognition.
Access to prospect information
After getting the customer's approval, and then talk about the customer's friends, the customer will tell you their understanding of friends and consumer needs, so as to obtain the details of the prospect. When collecting information, it mainly grasps the name, age, consumption frequency and consumption demand of prospective customers, etc., and at the same time can also obtain the interests of prospective customers, grasp the emotions and personality of prospective customers, and find more topics for unfamiliar contacts, so as to narrow the distance between strange customers and make consumers feel a sense of belonging when entering the store. Lay the foundation, have the customer information provided by the customer, have a general understanding and understanding of the prospective customer, easily grasp the details of the life of the prospective customer, and then plan to prepare for the prospective customer, and prescribe the right medicine, which will have more ability to attract consumption.
Target customers accurately
According to the information you have, carefully provide services to customers, choose to recognize the hairdressing shop, often introduce friends or you are also loyal customers in the store to visit, lock in customers, close the distance and even become friends. These are the basic tricks to lock in customers and lock in consumption. Do you feel a lot after reading it? In fact, if you want to run a hairdressing shop well, it is quite knowledgeable, you need to use your brains to think of ways to find a business management model that suits you, so that your hairdressing shop will be rich and bigger and bigger!
