Hairdresser's design concept and basis
In a hairdresser, a very special intimate relationship is formed between hairdresser and customer. Therefore, in the reception of hair salon service, how to grasp the psychology of customers, communicate with them and improve service quality is also a compulsory course for hairdressers.
1. Age, hairstyle and project recommendation:
Children's psychology: Children generally do not have too many requirements for hairstyles, so hairdressers must listen to their parents' opinions to reflect their lively personality when trimming. For children, hairdressers must not be taken lightly, your next customer may be his father and mother.
The psychology of young people: Young people are always pursuing fashion, so popular ideas are most popularized among them. This is a key group of people recommended for hair coloring, perming, hair care, hair cutting, etc. Their hairstyles need to be easy to comb and change to suit the needs of different occasions, and often a concept product can excite them, such as cations, hair sculptures, crystal pastes... Therefore, they are also a key group of people to promote customer products
Middle-aged psychology: Middle-aged people often require hairstyles that are clean, easy to comb, and reflect the psychological advantages of professionalism and stability. Therefore, perms and hair care programs should be highly recommended. For middle-aged people with early hair, they are eager to stay young and afraid of old age, so they should not be recommended to dye black hair, but should recommend them to dye low-label colored hair, which is more in line with their stable and elegant temperament.
The psychology of the elderly: Because they are in their twilight years, they like others to praise them for their youth, and hairdressers must pay attention to this to win the trust of the elderly. Because hair loss will occur when you are older, and the elderly like their hair volume to look a little more, so the work of blowing must be done well, to increase the hair volume, and also recommend perm items to the elderly.
2. Customer personality analysis in distribution design:
Quiet type (picky type): Because of his introverted personality, he does not like to express his ideas, so the hairdresser should take the initiative to open the topic to understand his needs, and because he is not good at expression, it is difficult to unify the customer's self-requirements and the hairstylist's design requirements, so the satisfaction is poor. The so-called pickiness is mostly caused by insufficient communication, if this kind of customer is satisfied, he will definitely become a regular customer in the store.
Lively type (worry type): This type of customer is more demanding and cooperative because of his clear expression, and hairdressers should have more patience to listen to their hairdressing experience, as well as their worries about the various hairstyle suggestions made by hairdressers. , even their dissatisfaction will be said without scruples, and over time, you will find that you like this type of customer.
Free-spirited (fickle type): This type of customer does not care much about their own image problems, because they think that they are famous brands, because they are well-informed, so they know more about the industry, so he will bring you a lot of information, and because they are not stubborn, he may only become your one-time customer.
Persistent type (stubborn type): This type of customer is very persistent with the hairdresser, and even thinks that only one hairstylist is suitable for him, he will not change easily, and once changed, he will carry out his persistent and stubborn personality. This type of customer is arguably the most loyal.